The Ultimate Guide to Defining Your Brand [PDF]

Stop thinking branding = a cool logo

It's time to stand apart from your competition and design a brand with an identity your audience will recognize and resonate with. A pretty logo and a few fonts or colors aren't what makes you timeless.

The best brands are the ones with: 

• A clearly defined mission 
• Deeply rooted values 
• A well-defined target audience

If you are missing those 3 key elements, you're lacking brand identity.

This comprehensive workbook will provide you with step-by-step exercises that will provide you with:

• Clarity around your purpose and how it translates into your business
• The building blocks of your brand story
• Understanding of your target audience & how to reach them
• Language to effectively speak to your ideal customer

Get answers to the most important branding questions in your own word, a basis for your designing your brand book and a design direction for your brand aesthetic. This guide will give you everything you need to jumpstart your brand.

Let's turn your business into a timeless brand. Start (or restart) here!